Loren Heaphy, Te Atiawa, is the General Manager Destination and Attraction at ChristchurchNZ. She has previously held roles in a number of organisations in the tourism and events sector including ATEED, Ngāti Whātua Ōrākei, Nelson Tasman Tourism, Nelson Marlborough Institute of Technology and World of Wearable Arts (WoW).

Loren is chair of the New Zealand Event Association and was previously the chair and co-founder of YoungTEC, an association focusing on upskilling and inspiring young people into pursuing tourism as a career path. She is a board member of Tourism Export Council of New Zealand and an independent director of Medical Kiwi Ltd.