Workforce Development Plan 2022

Ko ngā pae tawhiti, whāia kia tata. Ko ngā pae tata, whakamaua kia tina

The potential for tomorrow is determined by what we do today.

For many people and businesses – particularly those within the Service sector – the past two years have been incredibly challenging with significant job losses, disruptions, and wider economic challenges.
It is more important than ever before for businesses to actively focus on developing their workforce.
We have an opportunity to rethink what the Service sector workforce could look like now and in the future.

The Service sector is essential to the economy


people employed by the Service sector in 2021 – over one-third of all workers in New Zealand.


per year to New Zealand’s Gross Domestic Product (GDP) by the Service sector, or just over 30% of the total GDP.


Service sector businesses in New Zealand, representing around half of all businesses in the country.

Our approach

This initial Workforce Development Plan presents a high-level summary of the people working in the Service sector today, the factors shaping the workforce in the coming years, and the actions we could take to develop the future workforce together.

As our first plan, it is based on readily accessible, quantitative information, and qualitative insights gleaned from the many early conversations we’ve had with people from the sector.

Workforce Development Plan 2022

What’s inside?

  • A spotlight on our kaimahi – Māori, Pacific, women, disabled people, and rangatahi
  • The state of vocational education in the Service sector
  • Snapshots of our ten industry groupings
  • Major factors shaping the sector
  • Key focus areas and a proposed framework for actions to be co-created with all those involved within the sector


Where to from here?

Through to early 2023, we want to know how much of what we’ve shared here resonates with you. We encourage you to read, share and challenge our plan.

• What do you agree or disagree with and why?
• Is there anything we’ve missed?
• What actions do you think would make a difference?
• What things could you or your organisation do?

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