Tuia 2023

The evolving future of Māori in the Service sector

Date: 21 September 2023

TIME: 9.00am – 4.00pm

Venue: Te Wharewaka o Pōneke, Wellington

Tuia te here tangata, Tuia te here kaupapa

Join us for an exciting experience at the inaugural Tuia 2023, proudly presented by Ringa Hora.

Get ready to embark on a journey of inspiration and transformation, forging valuable partnerships and igniting business expansion at this impactful event.

Tuia is an event designed specifically for Māori within the Service sector, providing a platform where pakihi Māori and kaimahi Māori voices are amplified, acknowledged, and celebrated.

Māori in the Service sector

The potential of Māori within the services sector is limitless, with Māori activity as suppliers of services and users of services being fundamental to understanding Māori success in the sector. Even before the signing of Te Tiriti o Waitangi, Māori were adept entrepreneurs and had an eye for both business and overseas trade opportunities.

Māori within finance and advisory services can influence lending models and whānau financial aspirations within business, housing, and everyday financial transactions. Tourism is an avenue where Māori channel manaakitanga via person-to-person interactions and experiences as well as implementing tiaki taiao in natural environment experiences. Within retail, Māori supply and demand of Māori products that mainstream retailers were not meeting has meant Māori retail is developing to meet Māori needs.

Supporting the continuous evolution of Māori industry growth and success through workforce development is a vital aspect of enhancing Māori potential.


There is an estimated 130,000 Māori in the Service sector.


Māori represent 14% of the total Services sector workforce.


The Services sector also includes many Māori-owned businesses, with roughly 7,000 businesses.

Seize this opportunity to learn, collaborate, and thrive.

Secure your spot today and be part of an event that promises to inform the future of service industries.

Keynote Speakers

What to expect

Captivating keynote speeches and engaging panel discussions

  • Highlighting core skills across Māori business within the Service sector.
  • Attracting a Māori workforce and identifying transferable skills and credentials.
  • Creating pathways for Māori in business.
  • Where business, values, and tikanga align.

Explore the future of the workforce

Changing demographics mean that by 2038, the Māori population will have grown exponentially. New Zealand’s population is increasingly Māori, influencing culture, transformation, and showcasing the unique dimensions, culture and worldview that Māori bring into every industry. Māori are projected to make up a larger share of the workforce, particularly the young workforce, over the next decade. It’s a future in which Māori industry can thrive and are empowered to determine their own direction. The innovation that has always been at the heart of the Service sector will be bolstered by:

  • the values that underpin Māori industry
  • the reimagining and redesign of business and operations using te ao Māori perspectives
  • the increased use of Te Reo and embracing of mātauranga Māori in businesses across the sector.

During our Magic of Māori wānanga, we want to explore your workforce insights on current & future skills that are important to Māori and rangatahi.

Accommodation deals for delegates

The Oaks

10% discount is valid for 20-22 Sept 2023 and rates are subject to availability. Booking Code: TUIA2023

To book The Oaks click here

Ramada Wellington

Please use promo code: TUIA09

To book Ramada click – Ramada Wellington x TUIA09

Microtel Wellington

Please use promo code: TUIA09

To book Microtel click – Microtel Wellington x TUIA09

Full Programme

9:00am  MIHI WHAKATAU with morning tea to follow
9:45am  OPENING ADDRESS  Hinerangi Edwards, Ringa Hora Council Chair
10:00am  OPENING SPEAKER Liz Mellish, Chair of Palmerston North Tenths Māori Reserve Trust, Te Raukura, Te Wharewaka and Deputy Chair FoMA.
10:45am  KEYNOTE SPEAKER Wairangi Jones, founder Tira NZ and Cultural Advice Specialist.
11.30am PANEL DISCUSSION Facilitated by Hinerangi Edwards

  • Bianca Elkington, General Manager Education and Employment, Te Runanga o Toa Rangatira.
  • Jamie Williams, former CEO Star Hospitality Group, award-winning business extraordinaire
  • Rangatahi
12:15pm HANGI LUNCH AND NETWORKING An opportunity to engage with delegates and connect with key exhibitors.


Alice Dimond, Tokona Te Raki

Using social innovation to achieve equity in education, employment, and income for Māori.

1:10pm WĀNANGA SESSION What does the Workforce of Aotearoa look like in 2040?

An engaging and thought-provoking session co-facilitated by Tokona Te Raki and Ringa Hora.

  • Skills are going to be a valuable currency for the future workforce.
  • What types of skills will be valuable to the 2040 workforce in Aotearoa?
2:30pm BEING A KAITIAKI OF SELF Wyndi Tagi, Co-founder of WE Mana; Business Coach; Co-Chair for Manukau Institute of Technology Rūnanga, and Board Member for The Australia New Zealand Leadership Forum (ANZLF) Indigenous Women’s Business Network


Dan Te Whenua Walker, Global Co-Chair of Indigenous at Microsoft, Deputy Chair of NZ Māori Tourism, and Ringa Hora Council Member.
3.15pm AFTERNOON TEA Enjoy afternoon tea and a final opportunity to network with new connections.